The very mention of an open-air museum immediately conjures up the birthplace of the Italian Renaissance.

Renowned for its extraordinary artistic wealth, Florence is without doubt one of the most beautiful cities in Italy and in the whole world for that matter. With a rich and fascinating past, Florence has zealously looked after all its monuments and its heritage and personality over the centuries: an entire symbology for the brand. This year, we invite you to one of the most prestigious congresses in our history. The event will run from Wednesday, 22 November through to Sunday, 26 November and forms part of our ongoing strategic goal that envisions the following action plan:

BigMat: local action, international strategy.

A perfect occasion to offer up a local and international panorama and thereby fuse these two focal points at our group. Specific and independent action in the local realm coupled with global ambition on the international stage is currently one of the main challenges for countries such as ours and will be the main theme of the congress. Meanwhile, the external speakers will accompany us on our journey and will share their experiences in conveying what our brand aspires to be. The climax of this event will be the much-anticipated awards ceremony of the III BigMat International Architecture Award – BMIAA’17 – which will be held at the majestic Salone del Cinquecento at Palazzo Vecchio. A magnificent moment to enjoy, share and commune with the world of architecture, one of the cornerstones of our sector. Of course we will also have the enormous pleasure of spending some time together immersed in culture and history and we are sure nobody will be left unmoved. This year round, let yourself be seduced by the magic of the Tuscan capital! And to help you in your task, BigMat International will put you up in one of our charming hotels. All are located in the very heart of the city, allowing you to explore and enjoy Florence down to its last detail: no buses needed and nothing else to get in your way. All the monuments and places of interest are a short distance away: a unique experience we cannot pass up! See you in Tuscany!

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